Lunatic Small brand of Accessories
I created Lunatic around February 2021. My vision was to be able to create pieces with unique and magical designs that seem taken from a fairy tale. My purpose is to create statement pieces with my personal touch so at first glance, you can identify that they belong to my brand. I wanted to emphasize that they were not going to see repeated designs and most important, stand out with the unique pendants.
At first, it was difficult for me to sense what value I wanted for my brand and what I wanted to communicate.
At the end, I liked to be able to give it a more professional and prestigious entity. Because they are pieces that do not involve gold or silver. I wanted my logo to be suitable, so it can be used in different formats. I personalized the L so that, in addition to being part of the name, it can be a symbol by itself.
I wanted for my clients that the moment they receive their accessory is just as special as the design they chose. At the beginning, I wanted to highlight an ecological, organic packaging that looks like a fairy tale.
The key in the shape of a butterfly, initially it was intended for a isotype, but I realized that it wasn't very practical and it would be hard to be remembered... So I left it as a sticker!
The new illustration that I drew in Procreate for the gratitude cards.
The amazing support all over the world...❣
